SEO Class V

What is XML?

• XML stands for EXtensible Markup Language
• XML is a markup language much like HTML
• XML was designed to carry data, not to display data
• XML tags are not predefined. You must define your own tags
• XML is designed to be self-descriptive
• XML is a W3C Recommendation

The Difference Between XML and HTML

•  XML is not a replacement for HTML.

•  XML and HTML were designed with different goals:

•  XML was designed to transport and store data, with focus on what data is

•  HTML was designed to display data, with focus on how data looks

•  HTML is about displaying information, while XML is about carrying   

information.

Main features of XML:

• XML files are text files, which can be managed by any text editor.

• XML is very simple, because it has less than 10 syntax rules.

• XML is extensible, because it only specifies the structural rules of tags. No specification on tags them self.

What is Pay Per Click Advertising?

A brief Pay Per Click definition is: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’


Google Analytics

Google Analytics (GA) is a service offered by Google that generates detailed statistics about the visits to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service.


Ranking Factors –

The criteria used by the search engine in evaluating the order of relevance of a webpage on a given search keyword or phrase.


RRS Feed -

 It literally stands for “Really Simple Syndication” and is a format for delivering regularly changing web content. Its purpose is to simply distribute a list of news related sites,  or update notices, headlines,  and sometimes content to a wide number of people.


Click Through Rates (CTR) –

 The number of times (in percentage) that people clicked on your sponsored ad. versus the number of times your ad appear (impression).


LSI or Latent Semantic Indexing

 is used in internet marketing which enables search engines to look not only for keywords but also for words which are close in meaning to keywords and phrases or synonyms.
eg:magazine


Canonical URL

The one authoritatively correct URL for a resource. When a resource can be accessed via multiple URLs, a canonical URL should be identified. All alias URLs for a resource should redirect to the canonical URL to enforce its authority.